πŸ‘€ About ScaleSimple

40+ Years of Tech Experience. Now Working for You.

Fortune 500 background. Enterprise architecture expertise. AI and automation pioneer. Video production professional. Now bringing all that experience to help local businesses scale without chaos.

Nino Coelho

The Story

From enterprise to local business β€” why I made the switch

The Enterprise Years

For over 40 years, I worked with Fortune 500 companies, helping them solve complex technology challenges. Oracle Integration Cloud, enterprise architecture, utilities sector β€” I've seen systems at scale that most people only read about in case studies.

But somewhere along the way, I realized something: the same problems that plagued massive corporations were also destroying local businesses. Disconnected systems. Manual processes. Data silos. The difference? Big companies had budgets to throw at the problem. Small businesses just suffered.

The Pivot

That's when ScaleSimple was born. Not as another consulting firm for enterprises, but as a bridge. A way to bring Fortune 500 expertise to Main Street businesses at a price that makes sense.

I took everything I learned from 40+ years in tech β€” the patterns, the solutions, the failures, the successes β€” and adapted it for small and medium businesses. Same principles. Same rigor. Different scale.

The Mission

ScaleSimple exists for one reason: to help local businesses compete with the big players using the same tools and strategies that used to be exclusive to enterprises with million-dollar budgets.

Tech consulting, AI automation, video production β€” it's not about offering services. It's about building a complete system that lets your business grow without breaking. Systems that scale. Simple.

Experience & Expertise

40+ years across multiple domains

🏒

Enterprise Architecture

Oracle Integration Cloud, SOA, utilities sector. Fortune 500 systems at scale.

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AI & Automation

OpenClaw, MCP, Docker, Python, Bash. Building intelligent automation systems.

🎬

Video Production

DaVinci Resolve, DJI drones, FPV, Canon R5. Professional content creation.

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Technical Manager

Oracle Technical Manager with deep integration architecture experience.

🌐

Multi-Language

English, Portuguese, Spanish. Serving diverse communities in the US market.

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Business Strategy

Not just tech. Understanding business objectives and building systems that serve them.

Values

What drives every decision at ScaleSimple

🎯

Practical Over Perfect

Done is better than perfect. Systems that work today beat systems that might work tomorrow.

🀝

Partner, Not Vendor

I'm not here to sell you services. I'm here to build something that lasts. Long-term relationships over one-time projects.

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Simplicity Wins

Complex systems fail. Simple systems scale. The best solution is the one you can understand and maintain yourself.

Beyond Business

The person behind ScaleSimple

🎡 Ministry & Music

Keyboardist, singer, composer. Active in the "LegendΓ‘rios" movement. Faith and music have always been part of my journey β€” they keep me grounded and remind me what matters.

πŸ“Έ Outdoor & Photography

Nature and bird photography. Equipment reviews. There's something about capturing a moment in nature that teaches patience and attention to detail β€” skills that translate to business too.

πŸ‘¨β€πŸ‘©β€πŸ‘§β€πŸ‘¦ Family

Based in Orlando, FL with my family. Every business decision I make considers the impact on work-life balance β€” for myself and for my clients.

πŸ“š Continuous Learning

40+ years in tech and I'm still learning every day. AI, automation, new tools β€” the moment you stop learning, you start falling behind.

Ready to Scale Your Business?

40+ years of experience. Fortune 500 expertise. Now available for your business.